EE Distribution Round Table: Sharing Insights and Driving Growth Within the Sophos Ecosystem

Our team had the opportunity to attend the EE Distribution Round Table—the first Sophos regional gathering dedicated exclusively to distributors in Eastern Europe. The event brought together distributors from different markets, with a strong focus on interactive discussions, experience sharing, and strengthening regional cooperation.

During the round table, participants discussed current topics that directly support business development and channel growth, including MDR, the benefits of the Sophos MSP program, and EP100, along with other initiatives and solutions from the Sophos portfolio. A particularly valuable part of the event was the chance to connect in person with the Sophos teams we work with on a daily basis, as well as to strengthen relationships with distributors across the region—helping us identify shared challenges and exchange ideas and best practices.

“We have a lot of knowledge and room for growth—we just need to find an even better path and unlock more of Sophos’ potential,” said Ivana Dobrić, Head of Sales & Marketing.

Events like this play an important role in building a strong community and maintaining ongoing communication with key stakeholders, which supports future initiatives and improved sales performance. We would like to thank the Sophos team for the organization and all participants for the open and constructive exchange of experiences.